Passion, Persistence, and Glam with Madeleine Gibson of Glam by Gibs
How Madeleine Gibson left the corporate world to create Glam by Gibs, a celebrity-loved makeup brand built on passion, community, and perseverance.
Hello Founders,
In this week’s edition of The Founders Society Substack, we’re thrilled to highlight the inspiring story of Madeleine Gibson, founder and CEO of Glam by Gibs. From leaving the corporate world to becoming a celebrity makeup artist and beauty content creator in New York City, Madeleine’s journey is a masterclass in persistence, passion, and leveraging community to build a successful brand.
Madeleine’s Background: Finding Her Path
Madeleine’s career journey began with aspirations of becoming a dermatologist. However, after realizing it wasn’t the right fit, she transitioned into corporate roles, including a position at Salesforce. Burnout and mental health struggles during her time in the corporate world prompted her to take a leave of absence, during which she decided to pursue her lifelong passion for makeup artistry. This pivotal decision led to the creation of Glam by Gibs and marked the beginning of her entrepreneurial journey.
Building Glam by Gibs: Connections and Community
Madeleine’s success didn’t happen overnight—it was built through persistence and a focus on genuine connections. She leveraged her personal and makeup-focused social media accounts to connect with clients, including celebrities like Paige DeSorbo and Mallory Pugh Swanson. Rather than chasing a large following, Madeleine concentrated on cultivating an engaged community that aligned with her brand.
Her advice for aspiring entrepreneurs? Be proactive, reach out to potential clients, and don’t fear rejection—it’s part of the process.
Navigating Challenges: Overcoming Imposter Syndrome
As with any entrepreneurial journey, Madeleine faced challenges, including imposter syndrome. She shared strategies for overcoming self-doubt, such as breaking tasks into smaller, manageable steps to avoid feeling overwhelmed. Living in New York City has also been a source of inspiration for Madeleine, as the city’s fast-paced energy fuels her motivation and drive.
Founders Favorites
The ladies rounded out the conversation by sharing their favorite tidbits! Here's a look at what they love right now.
Madeleine’s encourages us all to embrace mixing metals as an easy way to elevate your daily look. And with her Miami Sample Sale recommendation, luxury is now within reach for those who love a good bargain.
Madeleine also raves about makeup setting sprays from here, here and here and says that every makeup bag should include this palette. *Adds to cart*
Meg, on the other hand, swears by the power of a felt tip lipstain. Add a little gloss for shine, and you've got a look that stays all day without the need for touch-ups.
Hayley is embracing the spirit of in-person shopping this year. For her, the joy of selecting thoughtful gifts for loved ones is all about creating meaningful moments, making each present a reflection of care and intention. Happy gifting!
Follow Along
If you loved this recap, follow Madeleine’s journey with Glam by Gibs and explore her stunning makeup artistry and beauty tips. Her story is a reminder that pursuing your passion and staying persistent can lead to extraordinary success.
Want to shop tools and products inspired by this episode? Visit our ShopMyShelf for Madeleine’s beauty must-haves and gift ideas.
Find us online:
The Founders Society on Instagram: @founderssociety
Glam by Gibs on Instagram: @glambygibs
Shop our episode picks: ShopMyShelf
Thank you for being part of The Founders Society. Madeleine’s journey reminds us that passion, persistence, and community are the building blocks of a successful brand.
With love,
Meg & Hayley